Fidelity Retirement Planning

Services

• Research

• Editorial planning

• Copywriting

• Content design

• Campaign strategy

The Project

Fidelity offers a substantial online library of financial content and sought to identify, reach, and engage a highly targeted audience of future retirees with an interest in living abroad.

By uncovering the audience’s concerns and needs a plan for creating relevant and useful content was established. Further research informed the channel and distribution strategy.

Results

A series of interactive infographics were developed as companion pieces to longer form articles and guides. When the infographics are enabled, users can hover or click to reveal details about each country’s highest ranking amenities and attractions. This was a critical part of the multichannel campaigns, and the series was viewed and shared by thousands of users.

Get in touch for more information and samples.