Email Encryption for Data Privacy
Services
Editorial strategy
Content audit
Competitive analysis
Audience research
Content marketing plan
The Project
This client offers robust email encryption solutions to enterprises, government agencies, and healthcare providers. Despite having a technically strong product, the company struggled with low brand visibility and lead generation in a saturated cybersecurity market. Their previous outreach relied heavily on tradeshows and direct sales, with increasing costs and diminishing returns.
Shifting from a product-first to an education-first approach positioned the client as a thought leader in secure digital communications by focusing on three pillars:
Authority-building content such as whitepapers
SEO and organic reach for high-intent keywords supported by a backlinking strategy
Lead nurturing with gated content like encryption checklists, policy templates, and ROI calculators via email campaigns
Results (6-Month Snapshot)
300% increase in organic website traffic
42% increase in qualified leads from inbound channels
Three new enterprise clients attributed to nurture campaigns
Improved domain authority from 29 to 42 through strategic backlinking
Due to the agreement with this client images and work product cannot be shared. Get in touch for more information and samples.